Blog

06.03.2023

The Easy Ethics of AI – Empowering Positive Impact

What does AI mean, and what does ethics mean? How about when they’re placed together? “The first rule of robotics: Do no harm.” – Dr Susan Calvin, I, Robot. Artificial intelligence (AI) is a hot topic at the minute. And the powerful potential of this technology has naturally become a large part of mainstream discussions. […]

15.02.2023

Gen-Z Marketing 101: Unlocking the Secrets to Reaching Young Shoppers

With a smartphone in hand and a hunger for new experiences, Gen-Z is leading the way in the next wave of consumer behaviour and, in turn, company marketing practices. So as we enter a new era in marketing, what exactly do Gen-Zers want from their online shopping experience? And how can you give it to […]

08.02.2023

AI Marketing Isn’t Replacing Human Marketers, It’s Helping Us Do A Better Job

The role of AI in Marketing. In AI marketing discourse across industries, there’s been a lot of mixed opinions around this new and emerging technology. Some of us are excited about the business opportunities it will bring, others are frightened of it taking over our jobs – and worse – the planet. But believe us […]

30.01.2023

The Misconceptions Of The Metaverse – Change Your Perspective

What are Metaverse Misconceptions?It’s hard to define the Metaverse, there are many misconceptions. Especially in modern society where we’re easily influenced by anyone who has an opinion on – well – anything. Ever since Neal Stephenson wrote Snow Crash back in 1992, the concept of virtual reality has entered pop culture consciousness and made its […]

26.01.2023

What is the Metaverse?

So, what is the Metaverse in reality? A gaming platform? A virtual retail outlet? A training tool? An advertising channel? A digital classroom? A new gateway to digital experiences? Is it a virtual universe that can satisfy our desire for escapism? Is it the future of the internet built on speculative sci-fi concepts? Or is […]

23.01.2023

Metaverse vs VR – 6 Differences You Need to Know

Metaverse vs Virtual Reality: Virtual Reality, Metaverse… Are they connected? Yes. But they’re by no means the same thing. We’re here to help you comprehend the differences. Here are 6 significant distinctions between the 2 giant tech concepts. 1. Separate definitions Even the biggest technophobes among us have probably heard of Virtual Reality before. And […]

18.01.2023

Top Metaverse Trends of 2023

When we think of the Metaverse and the year 2023, it’s crazy to reflect on how far things have advanced. Neal Stephenson may have coined the term ‘Metaverse’ in his 1992 novel, Snowcrash. But trust us when we say that this new world is no longer the stuff of science fiction. We’re inching towards a […]

06.01.2023

Difference Between AI and VI-The Ultimate Battle of Intelligence

Human intelligence is demonstrated by humans, while AI is demonstrated by machines. Meanwhile, VI refers to artificial intelligence within a virtual environment. Much like in the way we confuse the difference between AI and VI. Also, with virtual reality augmented reality and mixed reality, it can be easy to assume that AI vs VI are […]

22.12.2022

The Metaverse – Pros and Cons

We’re all for the construction of the Metaverse at Exarta, and we know more than anyone that the Pros certainly outweigh the Cons. But however you feel about it (excited or worried, hyped-up or terrified), its development is somewhat inevitable. And naturally, some of you aren’t quite yet sold on it. So, with that in […]

19.12.2022

7 Expert Metaverse Podcasts That Will Inform and Entertain

Metaverse Podcasts! Why hello there. Are you an avid reader? Someone who gets lost in: Be honest, do you hug your Kindle to sleep at night?… Or are you more of a listener? Don’t get us wrong. We love having you here at Exarta Blog – and we know our virtual world inspired content is […]

19.12.2022

7 Important Principles That Define the Metaverse

What are the main principles of the Metaverse, huh? It might be best to define the Metaverse itself, first. So, what is the Metaverse? It’s an advanced, spatial computing platform that runs on blockchain technology and renders digital experiences as a mirrored extension of the real world. It will be a secure, liberating space to […]

07.12.2022

The Exarta Metaverse Glossary – All You Need to Know

Welcome to Exarta’s Metaverse Glossary! Metaverse From ‘Meta’ – which roughly translates ‘beyond’ or ‘which transcends’. The Metaverse is a massively scaled, persistent and interconnected virtual space, made up of 3D real-time rendered worlds. That will eventually serve as a gateway to online experiences as an evolution of the internet as we know it today. […]