Hannah, Author at EXARTA

15.02.2023

Gen-Z Marketing 101: Unlocking the Secrets to Reaching Young Shoppers

With a smartphone in hand and a hunger for new experiences, Gen-Z is leading the way in the next wave of consumer behaviour and, in turn, company marketing practices. So as we enter a new era in marketing, what exactly do Gen-Zers want from their online shopping experience? And how can you give it to […]

08.02.2023

AI Marketing Isn’t Replacing Human Marketers, It’s Helping Us Do A Better Job

The role of AI in Marketing. In AI marketing discourse across industries, there’s been a lot of mixed opinions around this new and emerging technology. Some of us are excited about the business opportunities it will bring, others are frightened of it taking over our jobs – and worse – the planet. But believe us […]

30.01.2023

The Misconceptions Of The Metaverse – Change Your Perspective

What are Metaverse Misconceptions?It’s hard to define the Metaverse, there are many misconceptions. Especially in modern society where we’re easily influenced by anyone who has an opinion on – well – anything. Ever since Neal Stephenson wrote Snow Crash back in 1992, the concept of virtual reality has entered pop culture consciousness and made its […]

23.01.2023

Metaverse vs VR – 6 Differences You Need to Know

Metaverse vs Virtual Reality: Virtual Reality, Metaverse… Are they connected? Yes. But they’re by no means the same thing. We’re here to help you comprehend the differences. Here are 6 significant distinctions between the 2 giant tech concepts. 1. Separate definitions Even the biggest technophobes among us have probably heard of Virtual Reality before. And […]

25.11.2022

Why Dropping Centralised Systems is Essential to the Metaverse

How do we define ‘Centralised’ and what does it mean for the Metaverse‘? Let’s go. The term refers to the technologies, designs, and approaches that shift power and control away from centralised authorities to give users ownership over their data and how they create content. The proposed centralised framework is viewed by many as the only way to run Metaverse platforms effectively. […]