“I would like to thank team Exarta who did a phenomenal job in keeping the Pakistani audience in mind and simplifying the TRESsetters’ journey, which begins from the comfort of their own homes, via laptop or a smartphone connection. TRESsetters can choose from pre-designed avatars for themselves, enter into the TRESversé’s virtual salon, explore the TRESemmé range, test out new hairstyles, participate in virtual fashion shows, and order free samples of TRESemmé in the virtual world to get them delivered straight to their doorsteps in the real world.
We are extremely proud to partner with Exarta, a ground-breaking company, ranked among the top-32 metaverse companies in the world, who not only understood the brand but also helped the brand in taking its consumer experience to the next level.”