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Our most recent endeavour with TRESemmé enabled consumers to enter what we dubbed the TRESverse, where they could choose from pre-designed avatars for themselves, enter into the TRESversé’s virtual salon, explore the TRESemmé range, test out new hairstyles, participate in virtual fashion shows, and order free samples of TRESemmé in the virtual world to get them delivered straight to their doorsteps in the real world.

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